PPC Management
Let us take the stress off and advertise your campaigns
What is PPC?
Pay-per-click, otherwise known as PPC, is a cost-effective way to advertise, you bid for search visibility for customers and only pay when you get results from customers clicking on your Ad.
*According to Google, it's estimated that for every $1 a business spends on an ad, they generate $8 in profits
How is PPC different to other methods?
We can narrow down who is clicking on your and then create separate Ads tailored to locations, ages and much more, giving you a robust, efficient and dynamic Advertising Campaign to suit your needs and the needs of your customers.
For example, we can narrow down who is clicking on your Ad from a mobile or desktop, and then create separate Ads tailored to those devices. We can even look at Keywords, locations, ages and much more, giving you a robust, efficient and dynamic Advertising Campaign to suit your needs and the needs of your customers.
You need an experienced team
While PPC is a very effective tool to get more customers to your site and increase sales it also has its risks which is why it is important to have a dedicated and experience PPC management company organizing your campaign.
We at Greenpoint Digital have the knowledge and skills to take those results, break them down and then drive Click-through-rates, conversions and much more to optimum targets.
We can set up your Digital Marketing campaigns from start to finish or take what you have and improve on those.
From Idea to Reality
Free Digital Marketing Consultation
Setup
Campaign Creation
Now we have some results
Monitoring and further optimisation stage
Key Elements of a PPC Campaign
Don't waste hours pulling your hair out wondering why your ads don't work or learning PPC when your time is better spent doing what you do best.
PPC management is a speciality of ours, we can take the stress and worry off your shoulders, giving you more freedom.
Keywords
Keyword research is a "Key" part of PPC as well. We need to find those perfect words people are typing in their search engine to find your business or the products you offer, cashing in on those conversions. We start with organic research and your view on what keywords are already important to you.
We then run your ads, gathering data on what keywords are converting, further targeting those. All the while removing keywords that are under performing.
Audience
The audience is your perfect customer. Whether you are targeting a specific age group or maybe location we will narrow down your PPC Ad to that target audience, creating audience based, targeted ad groups and managing settings to increase, decrease or deny budget that a specific audience.
Each business and customer are different, Greenpoint Digital is dynamic enough to bring you both together.
Landing Pages
We ensure tracking is accurately set up from the onset and tested to confirm, since we and google promote your ads based on this information. Whether your conversion is a sale, a sign up or a page view. We'll have solid trackable information to base on your PPC strategy with throughout its lifetime.
This is often overlooked when starting a campaign and can cause costly mistakes if not done correctly. If your campaign is incorrectly tracking, the campaign could be spending money in areas if shouldn't, causing incorrect reporting and confusion as the results won’t translate in your business end.
Tracking
We ensure tracking is accurately set up from the onset and tested to confirm, since we and google promote your ads based on this information. Whether your conversion is a sale, a sign up or a page view. We'll have solid trackable information to base on your PPC strategy with throughout its lifetime.
This is often overlooked when starting a campaign and can cause costly mistakes if not done correctly. If your campaign is incorrectly tracking, the campaign could be spending money in areas if shouldn't, causing incorrect reporting and confusion as the results won’t translate in your business end.
Budget
PPC budgets are obviously a big topic. There are companies who will only spend a few hundred pounds and then there are companies who will spend thousands. We have experience with them all. No matter your budget we can come up with a plan to get your campaign off the ground.
We have insight into best PPC management practices to improve the way your ad budget is spent, such as defining whether we spend more on mobile or desktop, whether we invest more in a certain age group or a specific keyword or ad group and even more.
Get a Review of Your Website Now
If you run a business you need to make sure your potential clients can find your website when they are searching for your services.
We help our clients get found on page one of Google using the latest digital marketing strategies.
Fill in your details below to get a free website review and find out what we can do for your business.
Contact us today for a free Digital Marketing Consultation and see how we can help you grow your business, the PPC marketing way.
